Nowadays, in the field of cosmetic packaging, with the advancement of technological standards, the development of the packaging and printing industry has gradually highlighted individuality and innovation. By introducing and applying new technologies, new materials and new processes, convenient packaging will be increasingly favored by consumers.
Since China's accession to the WTO, global brand management has become an important business strategy in international competition. Issues such as brand development, brand education and brand innovation have also been increasingly valued by domestic enterprises. Despite lacking rich experience in international brand management and successful cases of brand operation, Chinese local enterprises are still continuously exploring, developing and innovating. Take the cosmetics and detergents industry as an example. In people's memories, there is still the impression of the "Great Friendship" cream—with its green-and-white porcelain jar and iron lid, it was antique and economical. This national old brand, which had millions of customers worth tens of thousands of yuan back in the 1980s, now can only rely on a shrinking consumer group to maintain its meager sales volume.
On the contrary, the introduction of external information, the utilization of new products, as well as new packaging and overwhelming promotional technologies all serve a single purpose—to compete for every hesitant customer.
In today's era of abundant goods, any product that fails to evolve and innovate will be eliminated.
In the personal care and perfume market, product packaging has rapidly become a crucial factor that captures consumers' attention on retail shelves.
As contemporary consumers have gradually gained a deeper understanding of product packaging—from mass-market products to department-store offerings, from glass bottles to plastic containers—cosmetic and perfume marketing has paid increasing attention to unconventional packaging innovation.
Faced with the fierce competition for terminal consumers' attention, many packaging suppliers recognize that product design has become more important than ever before. The continuous development of production driven by personalized customization has enabled products to stand out among numerous similar items and capture consumers' attention.
